# ChatGPT Now Lets You Claim Your Business: How to Do It, and Who Can Today Published 11 November 2026 by Prad Patel. Tags: AI Tools, Small Business. Page: https://kaizenaiconsulting.com/claim-your-business-in-chatgpt/ ChatGPT now lets businesses claim their own listing. OpenAI launched [Businesses in ChatGPT](https://openai.com/index/introducing-businesses-chatgpt/) in beta on 10 November, and for the first time a business owner can verify who they are, correct what ChatGPT shows about them and see how often it mentions them in answers. OpenAI puts ChatGPT's audience at 1.2 billion people a week. That is OpenAI's own figure, but even a sliver of it is a lot of potential customers asking for recommendations. We have been telling clients for months that AI answers are becoming a second shop window, next to Google. This is the first time one of the big assistants has handed owners a key to theirs. Below is what launched, who can claim today (UK readers, read the second section first), and the four steps to do it. ## What actually launched Businesses in ChatGPT has three parts, and only the first two matter to most small firms right now. - **Business Hub.** The place where you claim your business, prove you own it and update your details: name, description, contact information and what you offer. Retailers can also add a product feed with prices and availability. - **Insights.** Once you have claimed, Business Hub shows a summary of the last 28 days: how many times ChatGPT mentioned your business in its answers, how many clicks it sent to your website, and the common topics in conversations where you came up. OpenAI says you will not see individual users' chats. - **Business Agents.** Your own agent inside ChatGPT, which a business can also sponsor as the destination for ChatGPT ads. This is limited to eligible ecommerce and online service businesses in the United States for now. [TechCrunch described it](https://techcrunch.com/2026/11/10/openai-rolls-out-new-business-profiles-making-chatgpt-just-a-little-bit-more-like-google/) as making ChatGPT "a little bit more like Google", and that is the easiest way to think about it: a Google Business Profile, but for ChatGPT's answers. ## Who can claim today, and the UK catch OpenAI's wording is that any eligible business located where ChatGPT is available can claim its listing. In practice, at launch, that splits in two. - **Businesses with a website.** Online businesses outside the US, including in the UK, can claim now. If customers can buy from you, book you or find you through your own website, you are very likely eligible. - **Local shops and restaurants.** Claims for physical local listings are US only for the moment. A UK café or salon without much of an online presence will probably have to wait. OpenAI has not published a country list, and the launch coverage is only a day old, so treat this as the position today rather than a promise. The quickest test is simply to try the claim flow for your own business. If it lets you through, you are in. ## How to claim your business in four steps None of this needs technical skill. Set aside ten minutes and have your website address and your business phone to hand. ### Step 1: Open Business Hub Start from OpenAI's Businesses in ChatGPT page, open Business Hub and choose to claim your business. You do not need an advertising account or a ChatGPT Enterprise plan to do this. ### Step 2: Prove it is yours OpenAI offers several ways to verify ownership: a call or text to your business phone number, an email to your business address, a TXT record on your website's domain, or your Shopify store if you sell through one. [Search Engine Roundtable](https://www.seroundtable.com/chatgpt-business-hub-42505.html) walked through the same options on launch day. If "TXT record" sounds like jargon, it is a single line of text your web host adds to your domain settings to prove you control it. Most hosts can do it in a few minutes if you send them the line OpenAI gives you. Using an email address on your own domain (you@yourbusiness.co.uk rather than a Gmail address) usually makes the email route simpler too. ### Step 3: Check your details Make sure your business name, description, contact details and services are correct. Our advice is to copy the wording from your Google Business Profile and your website so all three say the same thing. Consistent details across the places AI tools read from is one of the simplest things you can do to be described accurately. If you sell products, look at the product feed option. Prices and stock that ChatGPT can read directly are less likely to be out of date in its answers. ### Step 4: Read your numbers Once you are verified, Business Hub shows the last 28 days of mentions, clicks and topics. Write today's figures down, then check again in a month. For most small firms this will be the first time they have had any data at all on how an AI assistant talks about them. ## Why it is worth ten minutes this week People already use AI to choose who to buy from. BrightLocal's 2026 consumer survey found 45% of people now use AI tools to find local services, up from 6% a year earlier (a survey that is not UK-only, so treat it as a direction rather than a UK figure). We covered that shift on 5 November. Until yesterday, a business had almost no say in what ChatGPT said about it. Now it can correct the record and measure the result. The potential gain is simple to picture. If ChatGPT recommends businesses like yours a few times a week and your details are wrong or missing, those are enquiries going elsewhere. If claiming your listing means even one extra enquiry a month comes through, and a typical job is worth a few hundred pounds to you, that is a meaningful return on ten minutes. That is our illustration, not a promise, so use the insights to check what actually happens for you. ## One thing to watch Claim yours before someone else tries to. Barry Schwartz at Search Engine Roundtable said on launch day he was "honestly nervous about people hijacking businesses" through the new flow, and claiming first is the simplest defence. OpenAI also says that paying for ads does not change how often ChatGPT recommends a business, according to [The Next Web](https://thenextweb.com/news/openai-businesses-in-chatgpt-business-agents), so this is not a pay-to-play listing. ## Where to go from here Do three things this week. Ask ChatGPT what it knows about your business and note anything wrong. Claim your listing if you have a website. Then match your details across ChatGPT, Google and your own site so every AI tool reads the same story. Have you asked ChatGPT what it says about your business yet? If you would like help getting found in ChatGPT and Google, we offer a free 30 minute AI audit. **Prad Patel** ran Glass Tailors for twelve years, growing it to 12 staff and around £1m turnover. He now builds AI systems, quote tools and marketing for owner-run businesses, and shows them how they work. [About Prad](https://kaizenaiconsulting.com/about/)