# Castia Marble: £6,559,011 in worktop quotes

Quotes sent to customers who left their details, November 2025 to September 2026. Tracked in Google Ads. This is quote value, not sales.

Page: https://kaizenaiconsulting.com/work/castia/

## Where it started

Every worktop enquiry was priced by hand, over the phone or by email. That took time. Customers waiting for a price went elsewhere, especially out of hours.

Castia was spending on ads but couldn’t see which ones brought in real quote value. And their Google Business listing didn’t say much about what they sell.

## What we built

- An instant-quote calculator: On Castia’s website. A customer prices their worktop there and then, and leaves their details to receive the quote.
- Conversion tracking: Meta Pixel, Google Tag Manager and GA4, so quote value shows up against the advertising that produced it.
- Google Business product descriptions and a lead-generation database
- A stone visualiser: So customers can see a stone before they choose it.
- Transactional email: Through Resend, added in September 2026.

## Result

£6,559,011 in quotes since November 2025. A quote only counts when the customer has priced a job and left their details.

That’s quote value, not sales. It doesn’t tell you how many quotes became orders. It does tell Castia which ads produce customers ready to price a job, and those customers now get a price immediately instead of waiting.

## What it meant

What took the owner aback was the volume: quotes arriving every day. And each one came with better information than they used to get from an enquiry. (as Prad tells it)

[Visit castiamarble.co.uk](https://www.castiamarble.co.uk)

## Does quoting keep coming back to you?

Tell us what a customer needs to choose and what you need to check.

Get a free AI audit: https://kaizenaiconsulting.com/audit/