Google Ads
Google Ads for trades businesses
Adverts that bring in enquiries, and tracking that shows which ones do.
What does Kaizen do with Google Ads?
We set up and run Google Ads for trades and owner-run businesses, with conversion tracking so you can see which adverts bring in enquiries and quotes. It starts from £350 a month.
Measured, not guessed
Prad ran Google Ads for his own business, Glass Tailors, at around a 5x return, after years building marketing-mix models for Barclays, Reckitt, GoCompare and Burger King.
For Castia Marble, we set up conversion tracking with Meta Pixel, Google Tag Manager and GA4, so quote value shows up against the advertising that produced it: £6,559,011 in worktop quotes from November 2025 to September 2026. That’s quote value, not sales.
What you get
Google Ads run around the work you want more of.
- Campaigns for the jobs you want more of.
- Conversion tracking, so enquiries and quotes show up against the adverts that produced them.
- A clear view of what each enquiry is costing.
- Changes as the results come in.
How it works
Campaigns typically start within one to two weeks.
Look at what you sell
The jobs you want more of, where enquiries come from now and what a good one is worth.
Set up tracking and campaigns
So each enquiry and quote is counted against the advert that brought it in.
Run, measure and adjust
Keep what works and change what doesn’t, with the numbers in front of you.
Questions before you start
- How much does it cost?
- From £350 a month.
- How long does it take to go live?
- Campaigns typically start within one to two weeks.
- Do I own it?
- Yes. You own everything we set up, including the accounts and the data.
- Can I change it myself?
- Mostly, yes. We set things up so that most clients can make changes themselves, and we show you how it works.
- What happens if it breaks?
- While the monthly running cost is in place, we fix it. Without it, you can pay for a one-off fix. The monthly cost covers hosting, software and fixes, normally with a six-month minimum term.
Where would you like to start?
Book a free strategy call, or request a free AI audit and Prad will reply within 24 hours.