Search and local presence
SEO, useful content and Google Business work shaped around what the business does.
Grow
Give marketing a place in the working week
We work on search, advertising, content and the route from a visit to an enquiry, with systems to support the repeated work.
Look beyond the next post
Someone has to find you. The page they land on has to explain the offer. The enquiry has to reach the right place. Look at those steps together before adding more activity.
Advertising and conversion
Google Ads and the pages or tools that a potential customer reaches next.
Content that has a process
Plan the work, connect the publishing steps and understand how the system operates.
Look at the work behind the numbers
For B&A Painting and Decorating, the work includes an SEO audit, a blog workflow, a quote tool and its wider online presence.
In August 2026 the site had more than 400 clicks and 60,000 impressions from Google search, measured in Search Console. The work started in 2025, from nothing online.
Understand what the report is telling you
A click is a click. A quote is a quote. Neither should quietly become a sale in the story.
We want the measurement to be useful to the person running the business. That means understanding what is counted and where it sits in the customer journey.
Questions before you start
- Can you guarantee a ranking or return?
- We do not promise a position or return. Start with the business, its current activity and the evidence available.
- Do you only work with trades businesses?
- No. Kaizen works with owner-managed businesses across sectors. The trades projects are examples of the work.
- Will I understand how the marketing runs?
- Showing you how the systems work is part of the approach. The aim is to leave you able to change and improve them.
Where is the gap between interest and enquiry?
Tell us what you are doing now and where it feels stuck.